The Creative Salesman

Use the media

2009-03-02T02:35:00.003+03:00

Banners are so often just a platform for a crappy adaptation of a print ad. This is a proper use of the media!

Some cool metrics to help make the most out of your website

2009-02-27T00:36:00.002+03:00

For me the language is a little confusing but this is definitely a treasure trove of links to online tools so useful to the internet startup. Don't you think?

Startup Metrics 101: a Product & Marketing Workshop

View more presentations from Dave Mcclure. (tags: dave.mcclure web2exposf08)

I love this idea...If we think we're so clever, let's solve a real problem

2009-01-31T14:30:00.001+03:00

Another good one for beginners, not sure about facebook being the way forward though.

2009-01-31T13:39:00.002+03:00

2009-01-30T16:13:00.001+03:00

Brands have the potential for such good and such evil. Let's make it everyone's business to entertain and enrich the lives of those that come into contact with our work.

A classic ad...mmm

2009-01-30T15:21:00.000+03:00

whoa! this is a crazy talent

2009-01-30T01:32:00.000+03:00

...just in case we didn't know

2009-01-30T00:16:00.000+03:00

2009-01-29T10:20:00.001+03:00

donttellmymum.com

2009-01-29T10:09:00.001+03:00

brandstreet.co.uk

2009-01-29T01:05:00.004+03:00

lenisebrothers.wordpress.com

Press your point of view

2009-01-28T01:00:00.004+03:00

What is the best way to be heard? Do you have a way of doing something which, if widely understood, would be the best course of action?

I want to rant a bit about two ways of putting forward one's point of view. The first is that of unwavering stubbornness. This way may not be particularly effective. Let's take one of the greatest intellectuals of our time Noam Chomsky. It seems to me that the MIT professor of linguistics has taken stances in his numerous debates on US Foreign Policy, the Ideal system of government and other topics that are uncompromising. This probably stems from the fact that all his points of view are argued with a ruthless logic that, to him, must seem incontrovertible. It must be said that it is difficult to deny the importance of a person who reasons so close to absolute truth. Yet, when a person is unable to compromise on his views or even to humour a critic by following their logic in order to point out flaws later on in the thread of an argument, that person runs the risk of alienating not only the critic but a listening or reading public. Chomsky reasons that our society and systems of government are so fundamentally flawed, that to even consider his view of an ideal system of government would mean rethinking everything we think to be true. Rejection is inevitable despite Chomsky's overriding belief that human's have the intrinsic potential for good and that prosperity would find everyone were his ideal system of government to be put in place.

How do you bring a message that you know is right to people who are not prepared to hear what you have to say? Do you just say it louder or do you have to compromise on your message so that you can coax the person into action? Make sure the it's relevant to him you say? What can be more relevant than prosperity, joy, happiness - those things that are relevant to everyone and that everyone wants and needs. There are certain overarching basic needs that people want to feel. You cannot go wrong if you appeal to one of those.

Perhaps Chomsky's 'prosperity' is not tangible for anyone to act on. He should try showing what prosperity looks like (if only metaphorically).

2009-01-26T23:41:00.001+03:00